Google Penguin Update: The Most Helpful Information
Penguin is now running in real time due to the update made. The Penguin update was accessible at the same times all over the world and in various languages. Despite their location, websites will experience similar things. Everyone will have the same rules.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. You can quickly see the positive and negative impacts of your actions.
Because the process is real time, you can bounce back from a penalty quicker. You can quickly see an improvement once your webmaster removes harmful links, in the event that your site gets penalized. Positive results will be clear after your site will get checked.
Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. It is now important to monitor your backlink profile continuously.
There is now a main focus on the specific toxic pages rather than the entire website. These are like micro penalties and are more difficult to monitor. It is vital to perform an audit on important subdomains and website pages often.
By taking a look at your organic traffic and keywords position, you can determine if your site has already been penalized.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. There is a faster recovery process, but also the penalization process. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.
It is important to track your positions in the search engine results page. You can put regular email alerts in order to keep updated on the position changes. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
It is important to have a backlink profile that is functioning properly and also one that is clean. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
It is important to do a backlink audit of your site. Audit backlinks should be performed on the important subdomains and website parts. Depending on the language version of your site, you can conduct separate audits for each one of them. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.
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