Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google has placed Penguin in its core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
How will this affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.
One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
A recovery plan for your website is necessary if you find that it has been penalized.
With this Google update what it aims to do is to improve the search experience of its users. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.
Below are some benefits that Penguin 4.0 gives to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
Penguin 4.0 allows data to be refreshed in real time. Now, website owners will no longer wait for the next algorithm refresh to assess their actions such as removing links.
with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. There will be more use of SERPs to find your inquiry.
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